Portfolio

Branding/Packaging Design

Mountain Tea

Project Type: Branding
Tasks: Branding, Packaging Design
Tools: Adobe Illustrator, Photoshop


Chinese traditional culture has a history of 5,000 years, and Chinese tea culture has a history of 4,700 years. I have always loved traditional Chinese art. During my time in Canada, I found that there are also many tea brands in Canada, but most of them are European and Indian tea. So I hope to design a Chinese tea brand. Since the consumer is for Canada, I hope that I can combine Western fashion and oriental tradition to create a brand design.
When I searched for tea brands, I found that most Chinese teas are characterized by different tea flavors from teas picked at different times, and the value of tea is mainly in the period and freshness of tea picking. The price of tea in China is much more expensive than the tea in the Canadian market, so I decided to be fresh, stylish, and the price will be higher for my brand. Chinese tea is picked in the tea fields in the mountains, so my brand is named mountain tea.
I chose to keep Chinese in the font, because the Chinese mountain and tea letters’ shape are also very similar as mountain, I chose sans serif as the mountain tea font, while changing the letter ‘i’ point similar as the Chinese letter ‘tea’ point.
I chose to keep Chinese in the font, because the Chinese mountain and tea letters’ shape are also very similar as mountain, I chose sans serif as the mountain tea font, while changing the letter ‘i’ point similar as the Chinese letter ‘tea’ point.